Comment Taiwanese scholarly papers on cultural creativity    

 

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Taiwan's creativity obviously is weak , here discuss Taiwan's papers  (randomly chosen) on creativity-related topics.  Words inside () are traditional Chinese.

 

    <The Expression of Comic Images In the Art of Taiwan>, (台灣藝術作品中的漫畫圖像表現, 蔡孟航 陳瑞文) 2007

National Kaohsiung Normal University , Taiwan

 

paper's view

The website's view

the title/theme is talking about comic image in the art.

(論文主題是在藝術作品中的漫畫圖像)

cartoon focuses on content, instead of surface ―  drawing skill/image.  Why do university papers focus on cartoon’s minor part the surface ( image)? instead of major part witty creativity?

(漫畫重視內容、不重視外型,為何學術論文拾漫畫皮毛作研究?)

Many fine arts are counted as cartoons, because cartoons are defined as “satire” or "exaggerated/distorted appearance …"
It's upside down !

(以諷刺或誇張變形定義漫畫,那美術史上許多畫作也會被劃入漫畫範疇,這樣認定是本末倒置)

Picasso’s cartoons are too simple,  not up to entry level of typical cartoons (satire, humorous and witty cartoons), although his drawing skill is excellent. (畢卡索畫過漫畫,然而看他的諷刺創意未達初級 漫畫水準,大多數大畫家差不多,該將他們列入漫畫嗎?)

Graffito challenges and criticizes the authority in power.

(塗鴉是對權威的挑戰與批判)

Cartoons can pushed US president to step down,  leads to a global crisis, and influence Russia's and China's policy  leader's image on cartoons is not allowed.

Can graffito work out these?

(漫畫能讓美國總統尼克森下台 、俄國與中國不允許漫畫家畫領導人、丹麥一幅漫畫能引發全球危機 ......"塗鴉"能嗎?)

satire cartoons basically have 2 types of expressions: (1) with captions (2) exaggerated & distorted (諷刺漫畫的表現方式大致有二種:配合註解文字……誇張變形)

In many witty / intellectual cartoons, captions and distorted images ... are not necessary (許多聰明的創意不需要註解文字或應用誇張變形)

Cartoon is not main-stream …
(漫畫是
邊緣色彩)

Cartooning creativity can be used in many cultural fields like advertisement, movies, ... even Olympic opening/closing ceremony.

"humor" is about "creativity", "cartoon" is more than "humor".

在美國書店漫畫書籍通常放在幽默書櫃,而「幽默」的創造與理解過程,所使用的「出乎預期」、「跳脫固著的優勢基模」、「重新轉換舊有基模」、等歷程幾乎就是產生 「創意」的重要技巧 (陳學志, 卓淑玲, 賴惠德; <應用心理研究> 二六期 ,2005)。

漫畫不只是幽默它的機智創意跨越民族文化宗教國界 語言文字的障礙漫畫思維的應用範圍很廣過去乃至今後仍會是廣告、電影、動、漫、插畫、設計的核心引擎之一

 

 

     <Look into the reason why Taiwan’s cartoon industry has not risen> , National ChengChi University , Taiwan ( <台灣本土漫畫產業不振原因之探討> ,李唯碩,國立政治大學 企管所碩士論文),2008

 

The paper uses the title “cartoon” or “comic “, but only talk about “comic strips” or Japanese name "long story manga", ( not gag cartoons, political/editorial cartoons, 4 panel cartoons, caricature), you can't find paper's name in English (Taiwan's papers usually have English names).

 

 

     <A Study of the Cartoonist Liu Xing Qin >, National Taichung Institute of Tech., Dpt. Of Commercial Design ( <漫畫家劉興欽之研究> 國立台中技術學院 Hung-Yu Chen, 2008

 

Abstract

Taiwan's popular cartoons still have not shown an unique Taiwanese style. Compared to the foreign cartoons, there are no differentiation and identification    o Taiwanese cartoons.  The local Taiwanese cartoons are not only lack of recognition, but also the cultural elements to help develop our own styles.  Because of the Greater China conscious suppression, the local Taiwanese culture and value were deliberately ignored … (台灣現今流行的漫畫中,仍然未能呈現出清楚明確的台灣風格,……往往無法有明確的區別,……也少見台灣元素融入其中,無法分辨和確立出台灣漫畫的特色所在。)

Although the scholarly paper applauds Liu's Taiwanese style, but ......  this website comments:

(1)   Page 50: that paper takes 2 of Liu's one-panel cartoons as examples,  the first one “Zon Qua catches devils” is China's culture , the second one is ordinary , not as witty as western cartoons.  so, not very Taiwanese style. (雖然論文稱讚劉興欽之台灣風格, 但是論文所舉漫畫家劉興欽之二則代表性單格漫畫,其一鍾馗抓妖似乎是中國傳說,其二與西方漫畫相比,機智風格又略遜一籌。)

(2)   Page 51: that paper takes Mr. Liu’s a 4-panel cartoon as an example, which is sort of witty, but it's western style, not very Taiwanese. (論文所舉代表範例之單格漫畫,雖具漫畫機智,然而與西方風格並無不同。)

(3)   The expression of face and clothing image in Liu’s cartoons indeed is Taiwanese style ―   but it's the style in early days, not modern Taiwanese style.

(漫畫家劉興欽之漫畫人物造型的確充滿早期台灣人風格,他們伴隨筆者長大,憨厚貌也令人喜歡,但 並非今日台灣人代表。)

 

 

 

    Content Analysis of Taiwanese and Japanese Award-Winning Commercials: A Comparison of Times Advertising Award and Dentsu Advertising Award>, Chinese Culture University. 2005   (趙子欽與莊伯仲教授(文化大學新聞系)於20047月發表於台灣最主要廣告學術期刊「廣告學研究」的大作(台灣與日本得獎電視廣告之內容分析 以「時報金像獎」與「電通賞」為例)、以及20035月刊登於「第十一屆中華民國廣告及公共關係學術與實務研討會」論文集之大作,<電視廣告訴求策略之跨文化研究 台灣「時報金像獎」VS 日本「電通賞」>)
 

 That paper's view

 This website's view

In "Conclusion" chapter, these 2 scholars (authors) state juries in Taiwan's largest Ads contest already found out all those Taiwanese advertisements that crib/plagiarized/learnt from Japanese works.(「結論與建議 研究發現」皆明載:「在分析過程中,研究者更發現日本廣告中有為數不少之似曾相識鏡頭,原來是已被台灣廣告彷效或抄襲而為吾人所熟知者,這些成為取法典範的影片幾乎全屬感性訴求,可見日本在這方面的創意發揮是較台灣精緻和高明的。然而台灣廣告模仿日本者反而無一登上獎項金榜,可見評審諸君確有其見地。」)

 

 

However, some Taiwan's advertisements in that contest are similar to western creativities, the paper did not mention anything about it. (該論文 刊登於台灣最主要的廣告期刊:台灣政治大學<廣告學研究> ,並獲得專攻創意的世新大學教授蕭湘文與另二位學者的意見建議,究論文研究之電視廣告 ,橫跨1998年至 2001年,這段期間的優勝 廣告作品確有模仿西方創意的影子 其卻沒有 明載。)

 

   

     (<廣告學研究>第14集「廣告裡圖象隱喻的構圖原則」, 與刊登於<新聞學研究>第62期,「廣告裡的圖象隱喻:從多空間模式分析」),

Most important paper on ads image metaphor, printed in the most important periodicals  in Taiwan,<Journal of Advertising & Public Relations> and <Journal of Journalism>, includes some examples which are suspect to be crib or to be "coincidently" similar to old ones", this kind of studies can not save Taiwan's major problem ―  shortage of ads creativity. (台灣中正大學二位教授所寫的重要的廣告創意論文 , 刊載於最重要學術期刊,也都獲得台灣主要一批創意專家學者的建議與支援,惟所選擇的廣告案例如:orion口香糖 - 牙刷篇, Asics運動鞋  - 運動科學系列,匯豐銀行普通話擂台賽 -金魚篇,Top Weapon系列空間篇等,皆為似曾相似的廣告,其他案例如台灣青果社 - 香蕉篇等,也多不算頂尖優秀的創意,且僅分析 與理解作品之內涵與語法,對創意思考貢獻不大,無以救台灣當務創意才盡之急。)

  

    <Comic-like graphics of creative works on visual arts presentation>, National Normal University, Aug., 2008

(漫畫式圖像在視覺藝術表現上之創作  施智仁,國立台灣師範大學 設計研究所碩士論文,2008)

 

 Abstract (論文摘要)

The artists of Dada and Pop transformed the comics to graphic messages with social and timely meanings, which means they are no longer just a funny entertainment sketch.(達達與普普的藝術家讓漫畫不再只是輕鬆、詼諧的娛樂小品,而是具有社會意涵、時代意義的圖像訊息。)
 

This website's views & comments (評)

  
     (1)
All "Arts"  works appeared in the section 4-1-4 and 4-1-5 in that paper  just applied  comics "surface", not cartoons' "soul" ―  sharp witty /  intellectual ideas.  Cartooning certainly is not just “a funny entertainment sketch”, it delivers all kinds of messages   very clear, brave and influential enough as a landmark of nation's democracy & freedom of speech .  

    (2)  cartoons function better than "arts".  i.e., Picasso was angry at a 'senator' so as to drew a picture that the 'senator' was digging his nostrils and scratching feet by his fingers, this idea is not up to an entry-level satiric cartoon.

       

 

     <The Kuso Design >,  Shih Chien University    (<Kuso - 亂設計 >,劉維公張志成,實踐大學碩士論文),2009

 

(1)    The 1st Kuso example in this paper is a lung-shaped ashtray by Finding Cheska 2006, but in fact this idea had already been seen in an ad. by Singapore Cancer Society. A number of scholarly books also already discussed about it. For instance, “Humor in the Advertising business: Theory, Practice and wit”, by Fred K Beard PhD., University of Oklahoma, USA. “……resonant wit, such as the Singapore Cancer Society ad. Is generated by a combination of arousal-safety and incongruity-resolution, you may also recognize Raskin’s actual versus nonfactual contrast in this ad. …… the visual metaphor gets the point across pretty clearly, and the thematic relatedness of the humor obvious.” This ashtray is not a disordered, negative significant, no inner content, “perhaps creative” Kuso stuff. Instead, this “subculture” can lead to excellent & mainstream ad.

(2)    Some other examples like leg-shaped chopsticks, tool-shaped knives & forks are not good designs.  The definition of “Kuso” is too mixed.

 

 

     <Research of China’s Cartoon & Comics Development>, Tamkang University, Dr Liu S Chi, Wu WL  (<中國大陸漫畫發展之研究>,吳偉立淡江大學碩士論文),2004

 

   
(1)   Page 98 : Japan's Yomiuri int'l cartoon contest is widely considered as global highest level cartoon contest, so China's cartoon & animation exhibition should take it as a lesson and broaden their vision, …… (日本讀賣漫畫大賽被公認全球範圍內水平最高的漫畫大賽,所以中國的動漫畫展也應該拓寬視野…) Many years ago , this site already found a number of Yomiuri's top-award cartoons are old ones (coincidence or cribs), the reason probably lies in their juries (a big team) are not experts in cartooning field and all are Japanese, at present this Japanese contest already went to an end. 

(2)   Page 104: Due to Chinese cartoonists’ impetuous mind and shortage of ability…… China’s traditional cartoons are no longer fresh, artistic, and can't shock/impact readers/viewers.

(中國漫畫創作者的浮躁心態和能力的缺乏……傳統漫畫失去了新鮮感與藝術性,震撼力也就更無從談起了  )

 Chinese cartoonists did better jobs than Taiwanese cartoonists in world competitions.

(3)   Page 93 :  The reason that Taiwan's cartoon books are very popular in mainland China in recent 10 years is its creativity (10年來台灣漫畫在大陸非常風靡,其秘訣在創意)

 Some Taiwanese cartoons are very creative.

 

 

    <The Creation and application of illustration – an example of cartoon-style Expression>, Taiwan Normal University 

The author’s drawing works are much better than many other papers’ drawing works.

 

 

    <Black Humor Image and Its Application in Product Design>, Tatung University, by Dr Y C Tsao, ZH  Zhen  , 2007

That paper's view

This website's view

One of feature of black humor is “hard to understand”

The degree for black humor : Schadenfreude > vagaries > derision > appreciation & identification   (黑色幽默的特徵之一是「難懂的」)

"Hard to understand" is not the feature of good humour or may  not be a good black humor. (「難懂的」未必是好幽默的要件)

 

The paper jumps to conclusion by not many examples , I believe(黑色幽默的程度高低是幸災樂禍>異想天開>顛覆嘲弄>體會認同  :  未由足夠例子下結論)

 

 

 

    <A Study on Unexpectancy of Ad Picture in Print Ads.>, National Taiwan University of Arts, 2010 

comments : Some examples are old ideas, e.g., the highest-scored example : tape a person on wall, old idea suppose won’t surprise any experts. 

 

    <A Study of Creation of Military Propaganda to Using 3D Animation>, National Chiayi University, Dr JJ Chien , C C Mao, 2005  (3D動畫應用於軍事文宣之創作研究, 國立嘉義大學)

       comment: drawing is not the issue, better ideas are much more important.

 

    <Mythical beast & Army – the research of comic cartoon genre applying to military publicity>, 2009, Dr YL Young, ML Din  (神獸與軍隊 卡通漫畫風格於軍事文宣創作研究為例, 樹德科技大學)

      comment:  drawing is not the issue, better ideas are much more important.

 

 

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