(3 best universities professors
in the best ads periodical of Taiwan,
National ChengChi University <The Journal of
This paper was published in the best Ads. scholarly journal in Taiwan
this paper was done by professors of a few best universities
The theme is about Ad. Graphics.
I think 2 errors as below:
(1) Author Professors stated that all
fresh, flashing ideas.
(2) Author Professors stated
all attached ads are
In fact, they
are not witty or not
I think professors . in the future, should select and analyze
stylish taste, more
well designed works, to assist people in learning better
left: tennis-shoes ad work in the paper (tied the tennis court); middle: earlier work
(tied the tennis ball)
right: similar Camel ad '97 (tied the mountain)
ps: there're more similar works
Left above: 1 out of 10+ pictures (ad works) in the paper, a car on
carrier) , caption as a "Top Weapon".
It seems the graphic analogy, that car likes a carrier ( huge capacity),
is bit over-interpretation ,
the car is supposed to
be analogous to a fighting aircraft
(more people may feel so )
, but a smaller print below mentions the car is analogous
to the carrier.
right above: very classic ad commercial (French car
雪鐵龍) in Europe, that many int'l ad. books
TV program introduced it as well.
A car on the deck, jetted later (like an aircraft), then landed on a
look-alike materials, but humour's disappeared after it 's "shipped" to Taiwan.
some other things can be discussed later.
(to be continued)