Comment on Taiwan's National ChengChi University on its creativity
When it comes
to creativity, national ChengChi University is the best example since it is best
college of humanities & society (maybe or business)
When it comes to NCCU's creativity, one of the best example is the ad. & poster designed by NCCU Advertising Department for announcing NCCU Advertising Dept's 20 years anniversary, this work is also the theme of a scholarly paper (article name : Advertising Creativity, Processing Experiences, and Communication Effects) written by NCCU Ad. professor in <the Journal of Advertising & Public Relations>, the best Advertising periodical in Taiwan.
The NCCU's design
(1) words elements : "See Different", "Ad dept. 20 years anniversary"
(2) visual elements :
a) the 1st drawing : a hat. ( but it is same as the hat in book <the little prince>, byAntoine Marie Roger de Saint-Exupéry )
( pic. pls see http://unmomentoplease.blogspot.com/2011/09/my-favorite-antoine-marie-jean-baptiste.html )
b) the 2nd drawing : a giant snake swallows an elephant inside a hat. ( same as <the little prince>,Antoine Marie Roger de Saint-Exupéry )
c) the 3rd drawing : a number "20" inside a hat.
The book <the little prince> used the first 2 drawings to express ordinary people only can see a "hat", but the author is able to see something different ― a giant snake swallows an elephant, its out-line shape looks like a hat.
The NCCU's (National ChengChi University) design ( page 78-79, http://www.ad.nccu.edu.tw/ad_research_web/pdf/030-3.pdf ) has these problems :
can't NCCU see (figure out) different metaphor idea to express "see different" ?
★ (2) The 3rd drawing, "20 inside a hat", seems superfluous, since the copy-writing already points out it's a 20 years anniversary. The scholarly paper explained the reason to use the 3rd drawing is for rhythm, but it is not a good rhythm design.
★ (3) The out-line shape of "20" is not a hat. "20 under a hat" is not witty, and means nothing deep .
★ (4) If NCCU was trying to say a famous Western writer in 1943 had the same idea as ancient Chinese mythological story "a giant snake swallows an elephant", it's pity.