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Beijing Olympic logo     

      Left: An old logo ,   Right: The  logo of Olympic Beijing 2008 

   Below left: old sports logo,  Below right: Logo for Special Olympic Game  

  Can pictures bridge cultures

(1) the human shape is also the Chinese word "Beijing, the capital of China". The old character-type calligraphy can served as a token of traditional , historical value, significant culture.

(2) The picture can be interpreted as a a runner (probably a leading runner) just reached the end , and wins his/her gold medal;
or a dancer, or kicking a football, or kicking a soccer ( all slow motions ) ........  there're a few more different meanings that an inventive veiwer might imagine.

(3) In China, calligraphic arts is a sign of high culture and value (arts to connate superior status, taste, affluence in USA, etc).

(4) Using human shape is because Olympic games always emphasize "human being".

(5) the graphic is also a Chinese stamp which means commitment, promise.

(6) the curved shapes are usually interpreted as a more abstract quality of gentleness or smoothness, viewers may feel it's slow, calm, soft, weak, potent, non-active, etc. This may affect viewers by subliminal imagery  (sharp-angled shapes appear powerful and dynamic in the eyes of viewers).

(7)  For Chinese, the circled or curved shapes can serve as a peaceful sign.

(8) the runner just reached the end with a "V" sign,  but seems to be not very clear compared to those in other logos (see attached pic.s). 

(9) it's a logo with ancient china  atmosphere/ flavor.

(10) marketing aesthetics book mentions "good" logos of those sports or fast-speed enterprises usually are dynamic style, i.e., NIKE's logo is a fast pen-drawing like wind , FedEx hides an arrow between "E" and "x"
    Beijing's logo shows different style for sports, which usually want FASTER, HIGHER, STRONGER (this is the theme of  an int'l cartoon exhibition held in Greece, 2004).

(11)  Beijing's Olympic logo is distinctive/different. (Distinctiveness is one of most important advertising strategies for drawing attention).

(12)   "Beijing 2008" is written in an unofficial , straight-forward , free style.

 (13) Red represents China, PRC national flag is red.

(14) The moment that the sports-person tried all efforts  to reached the end, no matter win or lose, is  touching heart .

(15)  The famous theme music in Oscar best-award film "The Chariot of Fire" ( background:  Olympic Game of 1923),  is usually played  together with slow motion images in TV,  or even in TV commercials, like NIKE advertisement selected in UK Shots 2007 or in "Ad Persuasion" program of Discovery Travel and Living  2007, the music matches jog.

        Slow motion can express great sportsmanship too.  　(modified Sept. 2007) 

         all candidate logos (see "Graphic arts" bimonthly, etc)

 
ps:   Yahoo Image :   In top 2 rows, 3 out of 8 pictures are from this page (till present, Sept. 2007)

(1) I made several testings on about 400 students (major in Communications or Designs) in 5 universities, the statistics shows, 99% students can not get these graphic-signs ,"T","A", "i", "W", "A", "n"  represent

(2) Probably most interesting thing is the calligraphic meaning officially publicized by the government,  is different as that expressed by the original designer

  Designer said the "T" means a queen's head rock-stone (see pic left), but now the official answer is "the sheltering eaves of Taiwan in a symbol of the island as a warm home" ,

I personal and some of my students feel it ("T") is a dragon's head (dragon is very China)

　　More information about Taiwan Logo please click here

          
   Taiwan president's Election Campaign Logo  (see Taiwan island's shape)

     
   by Gao , Selceted in salon Paris France , 1993,

            Japanese Tokyo logo for tourist sight-seeing

      left: Prt design by Cuban artist Louis Ocepek,  the mark comprises basically 2 parts : a smiling young girl represents Cuba's future and reminds readers of good side of Cuba, a sun in below symbolizes hot, emotional people and a political enthusiastic country ......   

   middle:  an old logo, the earth in below    

   right:   an enhanced version, poster design by Fukuda

     More information concerning Taiwan logo please click here

Taiwan University LOGO

Chinese KongFu vs Korean Sports ?

       pic left: The Logo of ROC national college game in Taiwan, by Taiwan's best university  (Left, appeared later)

       (pic Right) The emblem (logo) of  Korea metro capital (figures a letter into sun, mountain, river; and a man in merry mood

                         --- I personally feel  it's also an action of Taekwondo, the Korea national game & Olympic game )

Taiwan Human Rights

Taiwan's president asserted (2005): The file of white-terror (political persecution) victims should be open to the public.....

 those are history long time ago , how about today's?? 

According to a major news 2003, In Taiwan, about 7 million  persons in time were "watching/listening"  in 2002, the number in 2001 is about  5 million.  (the total number of people in Taiwan is around 23 million);

PS: reported more than once by a major news ( Apple, June & July, 2003) ,
taiwan's government denied this report  (June 30, 2003).

  pic: International Amnesty's father is dead in early 2005

LOVE logo
for Taiwan President Inauguration Ceremony

            Left, Right: LOVE stamps in USA 
      (4 largest newspapers in Taiwan have not reported these 2 design-works)

              Left: American artist Indiana's art-work
       Right: Love Logo for Taiwan President Inauguration ceremony

   PS: Only 2 out of 4 largest newspapers in Taiwan printed the Contrast Pic (Indiana's pop art-work VS. Taiwan's logo)

   PS: a major news said there's a "spade" inside the "V", I personally feel it is a "arrow" pointing to bottom.

Taiwan's Presidental Election Campaign,

logo - Heart & butterfly

Logo designed by the leading political party (government) in Taiwan's Presidental Election Campaign, Heart Wings + Taiwan's map

Same idea used bedore (just Part of drawing)

old Logo : Heart wings for bee, butterfly, etc

 Comments on Taiwan's creativity

       college education?  Taiwanese personality?  or..........?

              why?

            "People' Daily" web-site's article quotas my sentense :

               Taiwanese cartoonists're about (ps:not all of them )
               "selection" level in int'l cartoon contest field .....

              details pls click....

Business Week ---- Best Ad Award

    Award winner in BusinessWeek, USA  (anderson's prt. ad)

         (1) Totally Wild, National Geographic, reported  small fishes (some species) may form a giant beast to scare predators that's fish's IQ, here is human being's IQ
     (2)  this is an fable too

   
    an print ad in world best media (a world famous business magazine published in USA)

       An old cartoon work in int'l cartoon contest held by Japanese Yomiuri newspaper, largest & most influential news in Nippon. 

     Now you can easy to tell which are  just no creativity,

           You can create completely new, totally different thing by using the
            same subject material (fishes as above)

                     at least 2 solutions:  coming soon (Dec '05) in this page

New Leaf ,  Not Fresh

                Fukuda Japan  (appeared earlier) .an illustration in one most famous magazine in USA

  
     a cartoon magazine in Red China tried to find this "co-author"

  wrong decision in cartoon exhibition

   

     Best Award art-work in an international event held by Yomiuri Newspaper, largest and most influential news in Japan, Asia.

   Taiwan's TV commercial, most likely copied the old idea, unless the designers are not expertise at graphic design.

left:Classical cartoon idea.  right: old cartoon's classic idea

 winning print Ad. in New York as well as in Cannes festival, France (world most famous ad. expo.)

  cartoon created earlier